With over 8 million views and counting, there's a good chance that you've already seen Em Ford's 'You Look Disgusting' video. If you haven't, I recommend you click here and check it out. Since posting images of her make-up-free face online, in which her acne and scarring are clearly visible, Em has received countless cruel comments concerning her appearance. The short film deals with this, putting a spotlight on the cyberbullying that is rife on social media.
The video is clearly aimed towards Em's young female audience, the take-home message being you are beautiful, don't let anyone else tell you otherwise. It's an important message, sure, but there's another issue being addressed here, albeit implicitly. It's an issue which is particularly relevant for another crowd: bloggers. Or more broadly, content creators.
For content creators, the video shouts-out: create and share, in spite of the haters. How could Em inspire the thousands of viewers, many of whom also suffer from acne, without showing her bare face? By putting herself out there, Em became a target for trolls, who, safe in their anonymity, decided to leave hateful comments. But the abuse she received didn't stop her from creating and sharing her creations with the world so that she could inspire others. In creating 'You Look Disgusting' she simultaneously gave a virtual thumbs up to the content creators out there and a virtual middle finger to the trolls that try to bring them down.
So what can us bloggers learn from 'You Look Disgusting'? Simply: be fearless in creating and sharing content online. Take onboard constructive criticism but shrug off the needlessly horrible comments. Don't let trolls stifle your creativity. As the old adage goes: haters gon' hate.